Thursday, May 23, 2013

Assignment #4.1 Concept Selection - 3 concepts

Problem Statement/Gap: In what way might I create a user-friendly website design for a digital printing business?

Primary User Needs (see complete list of user needs here):
The website is informative/has information about the business.
The website is helpful/makes the ordering process easier.
The website lists methods on how to contact the company.
The website is intuitive especially for first-time users.
The website is pleasing to the eyes.
The website is interactive.

Concept Selection Matrix/Concept Scoring Matrix:

Highlighted in the matrix are the three concepts that I will be exploring with prototypes:
Concept A - Online Brochure
Concept B - Product Catalog
Concept J - Events Magazine

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